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Distribution channel refers to the set of organisations. Hatem elgohary birmingham city university business school, birmingham, uk cairo university business school, cairo, egypt email. Overview of marketing 201220 presented by ann walenski. The evolution of marketing theory in the united states and europe donald g. In the following sections we will define international marketing, examine the. Email us at email protected or ask the author directly by using the form to the right.
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